High-end builders catering to millionaires’ pent-up demands
May 24th, 2008By Derek Raymaker - Globe and Mail
Over the past two years, downtown Toronto has seen an array of fancy, super-luxury condominium projects launched.
Units in buildings located around the gilded boutiques of Yorkville and in the rarefied reaches of deepest Rosedale sold out in record time. During that time, with the average Toronto condo price hovering at $350 a square foot, the conventional wisdom held that the market for suites priced at over $800 a square foot - or a minimum of $1-million - would require an intensive sales effort and a fair bit of patience.
It turns out that after the better part of a decade of Toronto condo projects aimed at first-time buyers looking for affordability, there was an enormous pent-up demand for high-end suites.
Luxury hotel chains such as the Four Seasons, Ritz-Carlton and Shangri-La dominated the super-luxury condo segment last year by launching glamorous hotel/residences catering to older buyers who’ve grown tired of maintaining large homes. Prices start at close to $2-million.
Trump International Hotel and Residences - a 68-storey luxury monolith on Bay and Adelaide streets - took a few years to get started because of initially weak investor partners and a questionable location in the heart of the financial district. But construction is also now under way.
The hotel components are being built along with ownership units in these projects, something that is attractive to both builders and buyers. For the builders, operating in partnership with the most affluent brands in international jet set is as good a calling card as you can hope for when trying to get buyers to part with at least $2-million for a box in the sky. For buyers, having access to hotel services - such as chamber maids, room service from gourmet restaurants, in-room spa treatment and even access to a fleet of chauffeur-driven, luxury vehicles - is a nice benefit. Although most of these gold-plated perks carry à la carte fees, buyers seem to consider them a kind of security blanket that sets them apart from other Toronto condo dwellers.
Developers of the latest group of super-luxury condominiums have aimed for the ultimate in exclusivity and location. They are constructing smaller buildings with fewer suites, within easy walking distance of Holt Renfrew.
These projects include 155 Cumberland, an extravagantly appointed collection of 14 suites currently under construction above an existing penthouse mansion, the Torno residence, which itself is on top of an office building at Bloor Street just east of Avenue Road.
Developed by KingSett Capital and designed by Joe Brennan, 155 Cumberland is billed as a modernist showpiece, with prices ranging from $4-million to $10-million. The suites will range from between 3,000 and 6,000 square feet and take up either half or all of a floor. Terraces in some are 200 square feet. (No price has been released for the 10,000-square-foot Torno suite.)
A block west of 155 Cumberland is a vacant lot that will be the home of MuseumHouse. Directly across Bloor Street from the Royal Ontario Museum, this slim, 19-storey glass structure will contain 26 suites, with no more than two located on each level, and some occupying a whole floor. Developer Yorkville Corp. has established a full model suite - with an interior by Powell & Bonnell Design - in the courtyard by the nearby Four Seasons Hotel on Avenue Road.
There will be no shortage of space in the units, with the smallest one clocking in at 1,942 square feet and a penthouse boasting 5,618 square feet. With prices ranging from $1.5-million to $10-million, suites will have 12-foot ceilings and enormous spa-like bathrooms with sleek soaker tubs and separate glass showers. Floor options include marble, limestone and granite.
One block south of MuseumHouse, Minto Developments is planning to build a complex called the St. Thomas - a 23-storey, limestone-and-glass condominium to be coupled with two three-storey townhouses. The 47 suites range from 1,974 to a 4,461 square feet. The biggest is a three-bedroom suite with a 3,000-square-foot terrace and private lap pool. The bedrooms as well as a library each have their own private terrace spaces.
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