New tower will stand as tribute to style
January 25th, 2007Services and amenities embrace almost every aspect of life in a bustling city
From The Globe and Mail
When it comes to creating a lifestyle that defines Manhattan, the acknowledged master is Donald Trump. In his decades as the paramount Big Apple developer, Trump has created hotel and residential projects which have become landmarks. Not just for their architectural daring but for the luxury and exquisite, discreet service with which they surround guests and residents.
“The Trump name is synonymous with the height of style, luxury and service,” says Val Levitan, president and CEO of Talon International Development Inc., developer of the latest and potentially greatest addition to the Trump chain, Trump International Hotel and Tower, Toronto. “When we decided to create a true five-star hotel and luxury residential tower in Toronto, we realized it had to be with the Trump Organization.”
There was another equally important reason as well. Unlike other luxury brands, which have no involvement other than to lend their name under licensing agreements, the Trump Organization insists on handling day-to-day management of any project flying its instantly recognizable banner.
“When his name goes on a project you can be absolutely certain that everything right down to the smallest detail will reflect Trump’s passionate dedication to style, service and luxury,” Mr. Levitan says.
Toronto’s Trump Tower is a tribute to style. The 70-storey spire, designed by world renowned architect Eberhard Zeidler, will transform Toronto’s financial core, quickly becoming as much a trademark of the city as the CN Tower. Interiors of both the hotel and residential portions, thanks to Hudson Kruse Designs Inc., seem to have sprung from layouts in Architectural Digest.
The package of services and amenities offered residents embraces almost every aspect of life in a bustling, world-class city.
“What we are providing is a return to the days when service and luxury truly meant something,” says Alex Shnaider, Chairman of Talon. “That is what the new Trump International Hotel and Tower, Toronto represents.”
To get a feel for the lifestyle available, consider an abbreviated list of the amenities that residents will enjoy:
* A pair of chauffeured S-Class Mercedes saloon cars are available to whisk you wherever you want to go within the city;
* Valets greet guests and residents alike to park and retrieve cars;
* Full-service concierges stand ready to provide any service to make days and nights run smoothly
* A five-star restaurant is an elevator ride away as is an assortment of other dining and social establishments;
* Resident world-class chefs are on hand to cater intimate dinner parties or more expansive affairs;
* An 18,000-square-foot spa is at your doorstep to help smooth away stress and keep bodies fine-tuned and fit.
“That brief taste just skims the surface,” says Larry Miller, sales executive for the new Trump Toronto. “In a long career in this business I have never seen anything like it for service, amenities and luxuries.”
The goal is to deliver a totally carefree urban lifestyle for upwardly mobile young professionals and well established couples and singles, explains Barry Landsberg, marketing director.
“For these people time is the rarest commodity they have. Their lives are busy, filled with the demands of work, travel, family, social obligations. Understanding that basic principle and responding to it has been the secret of Donald Trump’s success,” he says.
“What residences like those in Trump Toronto deliver are all the essential services that free up time. They address all the basic daily demands created by an often hectic lifestyle.”
There are the sleek Mercedes to whisk residents to and from meetings, social engagements, the theatre or shopping excursions in comfort and considerable style. The resident chefs are available to handle the myriad details of formal dinner parties or evening soirees and receptions. There are even discreet and efficient housekeepers available to maintain order and impeccable standards of cleanliness if desired.
A deeply relaxing massage, an invigorating swim or steam is seconds away in the spa; Toronto’s only such world-class establishment. Dinner in a five-star restaurant or sushi and a cocktail is an elevator ride away. Forget the hassles of parking or facing a stiff winter wind; all are at your doorstep.
Privacy is another strong suit at the new Trump Tower. Residents enjoy their own private elevators, which open directly onto their suites. They have their own discreet street-level entrance and a dedicated sky lobby, manned round the clock by the concierge staff.
Deliveries are through separate service elevators and hallways. For those suites with servant quarters, staff enters and exits through their own dedicated elevators, hallways and doors.
“It is the Trump lifestyle,” says Mr. Landsberg. “His approach smoothes the wrinkles out of a busy life. He pays exquisite attention to the grace notes.”
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