Community Focus - Etobicoke

September 19th, 2006

by Amy West - New Dreamhomes & Condominiums Magazine

Located at the southwestern end of the GTA, Etobicoke is an urban living option outside of Toronto proper. It has a population of about 350,000 and stretches westward from the Humber River to Highway 427 and north to south from Highway 401 to Lake Ontario. The Toronto Transit Commission provides easy access by streetcar, subway, and bus to the GTA downtown core.

The name Etobicoke comes from the Mississauga word wah-do-be-kang, meaning “place where the black/wild alders grow” to describe the area between Etobicoke Creek and the Humber River. The first provincial land surveyor, Augustus Jones, spelled it as ato-be-coake. Etobicoke was finally adopted as the official name in 1796.

The township of Etobicoke was incorporated in 1850, and in 1953 it became a part of the newly formed municipality of Metropolitan Toronto. In 1967, Etobicoke township merged with three small lakeside municipalities—Long Branch, New Toronto, and Mimico—to form the borough of Etobicoke .

In the late 19th and early 20th century, Long Branch was a popular vacation destination for Torontonians and was accessed by steamers that sailed from the foot of Bay Street. A popular summer resort was located at Long Branch Avenue and Lake Promenade until it was destroyed by fire in the 1950s. More recently, this neighbourhood has become desirable to new homebuyers because of its affordable real estate and proximity to Toronto.

New Toronto is a working-class neighbourhood that was first incorporated as a village in 1913 and became a town in 1920. It was a strong manufacturing community during the early part of the 20th century. Goodyear Tire and Rubber Company, which established a plant there in 1917, was the largest employer. It is now a neighbourhood in transition, as the industrial corridor located at its north end is being converted into residential zoning.

Mimico, whose name is derived from a Mississauga word meaning “place of the wild pigeons,” reflects its upper-middle to working class roots.

Etobicoke provides a community atmosphere against the backdrop of Canada’s largest city. Tree-lined streets, large backyards, and big homes supply residents with more comfortable surroundings than other urban areas in the GTA. Numerous ravines provide parkland for outdoor activity and dog walking. At the south end of Etobicoke, opportunities for rowing, sailing, and boating abound on Lake Ontario.

The area has numerous public parks, including James Gardens on the banks of the Humber River, which includes seasonal flowers, walkways, a rock garden, streams, and waterfalls. The city is home to Humber College, University of Guelph-Humber, Woodbine Race Track and Slots, Woodbine Centre, and Sherway Gardens Shopping Centre.

Etobicoke Civic Centre Gallery is dedicated to the promotion of art in the community and displays the works of local, national, and international artists. Exhibits change monthly and primarily feature pieces from annual juried shows of art organizations.

Famous figures that Etobicoke has spawned include Stephen Harper, June Callwood, Keanu Reeves, and Catherine O’Hara.

The city boasts a diversity of landscapes and communities: prosperous farms, resorts clustered on the lakeshore, mill villages on the Humber, and a commercial byway along Lakeshore Boulevard.

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Toronto Real Estate - Mount Pleasant

September 18th, 2006

by Dan Flomen

One of Toronto’s best-kept secrets is the area surrounding the Mount Pleasant and Eglinton corridor. It has everything one could need, including transportation, entertainment, restaurants, and the security to walk around at night without having to look over your shoulder.

Over 10 years ago, Urbancorp Developments created The Townhomes of 123 Eglinton. Situated between Redpath and Lillian, the project consisted of 184 stacked units developed in an unused parking lot behind the Union Carbide building. It wasn’t the first project in the area, but it did spawn the resurgence of developers looking at this part of town. Tridel followed with the removal of Union Carbide and the creation of a modern condominium, The Tower at 123 Eglinton, catering to both first-time and move-up buyers. Several small builders then bought infill sites and developed them into townhomes and small condos.

Four projects are now under construction in the immediate vicinity. Although each is unique unto itself, all share in the belief that this area is a booming market with much to offer. 900 Mount Pleasant by Plazacorp, Chateau Royal by Panterra Federated Properties, 88 on Broadway by Cityzen and Myriad, and Panache by Stanford Homes will eventually become home to hundreds of new residents.

Situated just a couple of blocks north of Eglinton, 900 Mount Pleasant will have a dramatic visual impact on the surrounding area. Immediately to the east are some of Toronto’s fastest-selling homes, and to the west are a growing number of new projects and the shops of Yonge Street. 900 Mount Pleasant will also incorporate a number of town manors, which will serve to enhance the overall look and quality of the project.

Chateau Royal, located three blocks south of Eglinton, is a higher end condo featuring 97 exquisite suites, many of which are one-of-a-kind. Its stucco exterior and traditional windows will blend in with the shops along Mount Pleasant.

“These suites are better described as bungalows in the sky, with finishes that need not be upgraded. Our purchasers are a mix of first-time and move-up buyers coupled with empty nesters. The one thing they have in common is that they appreciate the small building size coupled with its French charm,” says Michael Tullock, sales representative for Chateau Royal.

88 on Broadway launched with huge success. Its suites not only feature inspiring floor designs, but are also well-priced. Now under construction, the new, beautifully appointed tower will be only minutes to Mount Pleasant and Yonge Street and will appeal strongly to those who either live in the area or grew up there.

“What we are creating is the perfect project for almost all residents of the Mount Pleasant-Eglinton area,” says Sam Crignano, president of Cityzen Development Group. “88 on Broadway is designed to reflect the lifestyle people currently enjoy, but to bring it all under one roof. No need for a health club; 88 on Broadway has one. No need to leave the area to find home ownership. It is now right there on their doorstep.”

Panache, a contemporary building, is located one block west of Mount Pleasant directly on Eglinton Avenue. Its residents will be able to walk out the front door and be on one of the most vibrant streets in the city with restaurants and shops only steps away.

The Mount Pleasant corridor, once thought of as an alternative to Yonge Street, has come into its own. It continues to flourish in this thriving market and it’s an area for both users and investors to keep an eye on.

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Absolutely spectacular condos

September 18th, 2006

Excerpt from an article by Alex Newman - Toronto Star

It’s hard to deny the impact that the new Absolute condo tower has and will continue to have on the skyline of downtown Mississauga.

The building, designed by noted architect Yansong Ma, is affectionately dubbed the Marilyn Monroe for its suggestive curves.

In order to strut what it has to offer, the builder has opted to show, not model suites, but kitchen and bath vignettes.

There are four vignettes in total — two dream and two ultimate. The dream suite features all the standard features on offer — glass showers, marble bathrooms, and mirrored kitchen backsplash.

The kitchen of this vignette is an extended galley design with a small turn and compact island; recessed panel cabinets maximize space with pantry units, wine shelving, and tons of the all-too-elusive drawers. Small, glass-fronted cupboards above the uppers are lit from inside for a pretty display space that’s not open to dust and dirt.

Because condos are smaller, they must make the most of space, and space must work hard to deliver. It’s important to convey the sense of luxury you’d find in a large home, but do it in a smaller square footage — and that means using quality materials, Carr adds.Tying together the colour scheme is an oversized mosaic backsplash of Ciot tiles in aqua blue, brown and beige. Appliances are stainless, and the fridge is a SubZero dream with bottom freezer and glass doors — “but for neatniks only,” says Carr. “They look wonderful, but aren’t practical for most of us who don’t keep a fridge perfectly spotless or orderly.”

Read the full article

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