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Will nervous first-time buyers make this spring housing market bloom?

Tara Perkins – The Globe and Mail

With the spring sell­ing sea­son approach­ing, all eyes are on a cru­cial seg­ment of the real estate mar­ket – the first-time home buyer.

It’s a group that includes peo­ple such as Tyler Padley and his wife Jamie McGov­ern, who have been rent­ing in the west end of Toronto and are now look­ing to buy their first house and start a fam­ily. Like many prospec­tive home­own­ers, they are strug­gling to find what they want at a price they can afford – even though they’ve saved up a siz­able down pay­ment. With the aver­age home price hov­er­ing at around $510,000, they’re real­iz­ing they may have to set­tle for a place that’s smaller or fur­ther from the city’s core than they wanted – assum­ing they take the plunge at all.

Whether this cou­ple, or oth­ers like them, choose to wade into the mar­ket will deter­mine whether Canada’s hous­ing mar­ket begins to recu­per­ate or con­tin­ues to weaken this spring. New entrants are a crit­i­cal part of what makes the mar­ket tick: For every first-time buyer, there’s an owner who’s look­ing to sell and trade up, and for every upgrade, there’s a retiree look­ing to cash out. The “trickle-up” effect can make the dif­fer­ence between hot and cold in the market.

This year, the big ques­tion is: Will the first-timers come back? Many were dri­ven away last sum­mer by Ottawa’s new rules on home loans, which banned mort­gage insur­ers from cov­er­ing any mort­gage with an amor­ti­za­tion period of longer than 25 years. It was an effort to cool the mar­ket amid fears that house prices and con­sumer debt lev­els were grow­ing at alarm­ing rates, and it worked: Prop­erty sales have been sink­ing ever since.

Com­ment: And there was a hit on the low $1 mil­lion mar­ket as well. Sud­denly if you had $150,000 you could not buy a $1 mil­lion house because you could not get mort­gage insur­ance. Amaz­ing that a cou­ple mak­ing $200,000/year with $150,000 cash to put down would not be able to buy a house for $1,000,000. Cou­ple that with the dent in the bot­tom of the mar­ket and you had a prob­lem. Sorry, have a problem.

Data from seven large cities sug­gest that last month’s sales nation­ally are about 12% lower than a year ago, BMO Nes­bitt Burns econ­o­mist Dou­glas Porter said in a research note this week. “It still seems that the much greater risk is that sales weaken fur­ther, not that they sur­prise to the high side,” he wrote.

Com­ment: No, the mort­gage changes imme­di­ately changed things. The mar­ket can only rise from here, as peo­ple save more money. Things will sta­bi­lize, but sales will stay in the 80–85,000/year range, rather than push­ing 100,000. This is totally in line with the 10-year aver­age, so it is not a big deal. Wel­come to the new nor­mal, a lit­tle less crazy than before.

Prices remain stub­bornly high in most urban mar­kets. Fitch, a rat­ings agency, said this week that prices nation­ally are about 20% too high. Such head­lines add to the fear among first-time buy­ers that, even if they can afford to get into the mar­ket, now might not be the time.

Com­ment: They are nobody and one opin­ion car­ries no weight against 100,000 that are dif­fer­ent. Ignore it and carry on.

It’s tough to gauge exactly how many first timers are stay­ing away. “There’s no real hard sta­tis­tics on the num­ber of first-time buy­ers that are in the mar­ket,” says Shaun Hilde­brand, senior mar­ket ana­lyst in Ontario at Canada Mort­gage and Hous­ing Corp. But one of the ways the hous­ing agency attempts to track it in Toronto is to look at the share of sales that are below $400,000. That was 45% in 2012, down from 52% in 2011, “so that’s one of the indi­ca­tors that we use to sug­gest that first-time buy­ing has slowed down,” Mr. Hilde­brand says.

Com­ment: That is just dumb. Most invest­ment pur­chases are con­dos in the $250–350,000 range – and investors are cer­tainly not first time buy­ers. There are only 300 detached houses in the 416 for less than $500k – I would sug­gest that $500k is the new starter home price. That is what my first time buy­ers are spend­ing, gen­er­ally in the $450-600k range. They are using a com­pletely arbi­trary value that has no basis in reality.

Another is the rental mar­ket: Canada’s most pop­u­lous city saw more con­dos rented out over the Mul­ti­ple List­ing Ser­vice than sold over MLS dur­ing 2012, he notes. And the trickle-up effect is under way in that city.

Com­ment: This is where many of the under-$400k sales come from, investors buy­ing con­dos to rent them out.

The first seg­ment of the mar­ket to begin to slow was the lower end of the mar­ket, where first-time buy­ers tend to be a bit more active,” he says. “It then started to slow in the $400,000-to-$600,000 price range, the next step up. That range has kind of flat­tened out in terms of sales, whereas it was one of the strongest areas of the mar­ket in recent years.”

Com­ment: That is the range I would be con­cerned with, the $400–600,000 range. That is the meat of the Toronto real estate market.

But “even though we’ve seen first-time buy­ing reduced, it doesn’t mean that first-time buy­ers have been inac­tive,” Mr. Hilde­brand says. Yes, many poten­tial buy­ers are instead rent­ing. But some are choos­ing to read­just their expec­ta­tions and live in cheaper loca­tions or smaller houses. For instance, more afford­able areas in and around Toronto, such as Scar­bor­ough and Ajax, are attract­ing a larger share of buyers.

Com­ment: The 905 did see a bump in sales. For $500,000 you can get a 3,500sf 4-bedroom palace in Ajax. Or, a run down semi with 1 wash­room and a damp base­ment – no park­ing – in Leslieville.

And with inter­est rates remain­ing low for a long period of time, it’s quite pos­si­ble the hous­ing mar­ket could regain strength once again. Experts such as CIBC World Mar­kets econ­o­mist Ben­jamin Tal are argu­ing that the spring sea­son is likely to be stronger than expected.

Mar­ket activ­ity over the past two or three weeks seems to have been pick­ing up quite nicely,” says Andrew Charles, CEO of Canada Guar­anty Mort­gage Insur­ance Co. “It hasn’t shown up in the Feb­ru­ary num­bers, but I think you’re going to see it in the March numbers.”

Com­ment: I sure hope so! I have been pre­dict­ing it and I hate to be wrong. Prob­a­bly on the 18th we will have mid-March num­bers… I am actu­ally anx­ious about the data, which never hap­pens. This is a turn­ing point, up or down from here.

Large mar­ket­ing cam­paigns and incen­tives on the part of mort­gage lenders are likely to play a sig­nif­i­cant role in dri­ving the mar­ket this spring. “PEOPLE BUY PAYMENTS, THEY DON’T BUY HOUSE PRICES,” says Toronto-based mort­gage plan­ner Calum Ross. “There is a huge psy­cho­log­i­cal impact of five-year mort­gage rates drop­ping below 3%.” Mr. Ross adds that he’s now see­ing “mas­sive” amounts of mar­ket­ing by mort­gage lenders.

Mr. Charles at Canada Guar­anty says he is now see­ing more appli­ca­tions for mort­gage insur­ance from buy­ers with a down pay­ment of less than 20%, sug­gest­ing the start of an uptick among first-time buyers.

David Resnick, who deals with finan­cial insti­tu­tions for Google Canada, said the num­ber of searches for the word “mort­gage” jumped by 50% after Bank of Mon­treal cut the adver­tised price of its five-year fixed-rate mort­gage from 3.09% to 2.99%. “That’s huge,” he said. “And home insur­ance searches spiked more than 80% in the 24 hours fol­low­ing the announce­ment, sug­gest­ing that peo­ple are look­ing at actual purchases.”

Phil Soper, CEO of real estate agency Royal LeP­age, said the slow­down is a good thing, because the mar­ket was too hot, but he thinks that the changes that Mr. Fla­herty made in July went too far. “It pushed things for young peo­ple, for first-time buy­ers, to a place it didn’t need to be,” he said.

Now, he says, the impact of the change has largely been felt. “Young peo­ple have had eight months to either save up a larger down pay­ment or look far­ther afield for a home,” he says. “As long as the cost of mort­gage financ­ing remains very low, we’re going to attract finan­cially sta­ble young peo­ple, first-time buy­ers, into the hous­ing mar­ket. The desire to own one’s home hasn’t changed one bit.”

Com­ment: We really have to wait until 12 months have passed since the rule changes. That will really tell the tale. In the end, things have slowed down – which is good. They are unlikely to drop furter. Sales will sta­bi­lize, prices will slow to increases in the 1–3% range. Mort­gage rates will stay in the 3% range. Nor­mal, basi­cally, less crazy.

TORONTO: EXPENSIVE, WITH EVEN RENTAL PRICES MOVING UP

Prospec­tive Toronto first-time buy­ers Mr. Padley and Ms. McGov­ern are com­ing to terms with the fact that the house they want prob­a­bly isn’t the house they can afford.

Com­ment: No, buy­ers will never come to grips with what they want ver­sus what they can afford.

A semi-detached would be ideal, but for our price range it’s going to have to be a town­home and it’s going to have to be out­side of the area that we want to live in,” says Mr. Padley, 31.

Mr. Padley works in soft­ware devel­op­ment and his wife in pen­sion admin­is­tra­tion, and the cou­ple has man­aged to save up a 20% down pay­ment. They want to spend no more than $350,000 to $400,000, but their bank preap­proved them for a mort­gage of about $900,000. “It’s ridiculous.”

Com­ment: No, it is sim­ply what you can afford if you spent every penny on hous­ing. They must make around $150,000 com­bined with some $100,000 to put down. They are exactly what the banks want. If they spent $900,000 they would be on the hook for a pay­ment of around $3,800 a month – 30% of their gross monthly income if I am right about their pay. Com­pletely and totally within all pru­dent guide­lines for mort­gage lend­ing. But I under­stand want­ing to keep pay­ments at $1,500 as they would be with a $400,000 pur­chase. Trust me, I spent a lot less than the bank would have given me. And I am quite happy not eat­ing Kraft Din­ner every night!

The cou­ple cur­rently expect that they will remain renters for much or all of the year. They looked into rent­ing a larger place, one big enough to start a fam­ily in, but balked at the costs of those as well.

Com­ment: Well there isn’t much you can do if you are just cheap. Hous­ing costs are high, sim­ple as that. Rent or buy, both are expen­sive. I am show­ing lit­tle shoe­box con­dos in the 550sf range for $1,650 a month. If you get into a 2-bedroom, you really are bet­ter off buying.

Such are the chal­lenges of many young prospec­tive first-time buy­ers in the country’s most pop­u­lated city. Home prices in the Greater Toronto Area (GTA) rose by 6% in just the first six months of 2012, reduc­ing afford­abil­ity, said Shaun Hilde­brand, senior mar­ket ana­lyst in Ontario at Canada Mort­gage and Hous­ing Corp. They then nudged down about 2% dur­ing the fall, and have since essen­tially stabilized.

Com­ment: Prices always rise in the spring, then drop in the sum­mer, rise again in fall and drop again in win­ter. Hap­pens. Every. Year.

Given the high prices, many peo­ple are choos­ing to rent. Rental vacan­cies are at one of the low­est lev­els of the past decade and rent lev­els are rising.

Com­ment: Vacancy rates are now under 1%. Crazy… bid­ding wars for shoe­box condo rentals…

What’s been com­mon is that an owner will list their prop­erty for both sale and rent at the same time, and then what­ever is most appeal­ing, they’ll go with that,” Mr. Hilde­brand says.

Sales over the Mul­ti­ple List­ing Ser­vice in Feb­ru­ary fell 15% in the GTA. Sales of con­dos in the down­town region cov­ered by the 416 area code dropped 20%, with prices falling 4.7% from a year ago to $352,614 on aver­age. Sales of detached homes in that same down­town area fell 17%, while the aver­age price held roughly flat, ris­ing 0.1% to $823,329.

Com­ment: Sure, but the over­all aver­age price rose 2%, which you fail to mention.

But the Toronto Real Estate Board is still fore­cast­ing that the aver­age price for all types of homes in the GTA will rise from its cur­rent $510,580 to $515,000 dur­ing the year. That’s a phe­nom­e­non that’s helped in part, the home-building indus­try says, by the restric­tion of the sup­ply of detached homes cre­ated by reg­u­la­tions and land con­straints includ­ing the greenbelt.

Com­ment: That is less than 1%, I think that is low. I think we will see some­thing closer to 2%, to $520,000. Not that that is a very big dif­fer­ence, I know.

And a num­ber of observers spec­u­late that the mar­ket is already begin­ning to bounce back from the softening.

We’ve seen sales lev­els slow down since the sum­mer, but since Jan­u­ary, Feb­ru­ary, we’ve actu­ally seen the monthly trend begin to sta­bi­lize,” Mr. Hilde­brand says. “When you look at things on a monthly basis, you start to see a bit of momen­tum actu­ally being added back into the market.”

Condo devel­op­ers are lur­ing buy­ers into build­ings that are about to undergo con­struc­tion with incen­tives such as lower down pay­ment require­ments, free ini­tial main­te­nance fees, or even guar­an­tee­ing that they’ll find a ten­ant to rent the unit – or else pay the rental costs – for the first two years.

Despite that, Oliver Baumeis­ter von Bret­ten, a bro­ker with Re/Max who spe­cial­izes in Toronto con­dos, has yet to see a sig­nif­i­cant resur­gence among first-time buy­ers in the lower end of the mar­ket. “They’re com­ing back, but very cau­tiously,” he says. “I had a guy ready to buy in Queen West and then he said, ‘with the condo bub­ble com­ing I think I’ve got to rent for another year,’ ” adding that this seg­ment of the mar­ket appears to be more highly influ­enced by com­ments from pol­icy mak­ers and economists.

Com­ment: Condo bub­ble? Seri­ously… And once the year passes, he will say the same thing. Prices will be no lower a year from now. And he will keep doing that, putting off buy­ing because of his per­ceived “bub­ble”. Five years from now, the $300,000 condo he had his eye on will now be $330,000 and mort­gage rates will have risen to 4.09%. He will not be able to buy that condo any­more, as it will cost too much. That is with mort­gage rates ris­ing only 0.33% per year and prices ris­ing only 2% per year. Hardly a bub­ble… but cer­tainly the enemy of waiting.

—————————————————————————————————–
Con­tact the Jef­frey Team for more infor­ma­tion – 416−388−1960

Lau­rin & Natalie Jef­frey are Toronto Real­tors with Cen­tury 21 Regal Realty.
They did not write these arti­cles, they just repro­duce them here for peo­ple
who are inter­ested in Toronto real estate. They do not work for any builders.

—————————————————————————————————–


Incom­ing search terms
  • susan pigg fallingbrook
  • when does the spring sell­ing sea­son start toronto
  • Toronto’s mid-rise condo boom will help save main streets like Avenue Road

    The mas­sive costs of adjust­ing to cli­mate change mean peo­ple must hud­dle together more, with bet­ter pub­lic tran­sit. Mid-rise con­dos are part of the answer.

    Heather Mallick – Toronto Star

    Happy is easy. It’s much more inter­est­ing to study why peo­ple are unhappy.

    The Toronto home­own­ers who are unhappy about a mid-rise condo being built on a bleak stretch of Avenue Road just north of Dupont are a case in point. They fas­ci­nate me.

    A new nine-storey condo will be built on six-lane Avenue Road, on the bit where you glee­fully speed down­hill toward a bridge. If you Google Map 281 Avenue Rd., you can see where three ratty houses will be torn down next to Robert­son Davies Park to make room for the condo building.

    The peo­ple in the detached homes behind Avenue – we are not NIM­BYs, they say – claim the condo build­ing will loom darkly, bring more traf­fic and kill some trees in the park.

    They are unhappy.

    It’s the same in the Beaches, a gen­tly dete­ri­o­rat­ing neigh­bour­hood of pleas­ant detached houses – sans good restau­rants, enter­tain­ment, attrac­tive retail, etc. – where res­i­dents are up in arms about six-storey con­dos being built on Queen St. E., one of Toronto’s longest and busiest roads, with a street­car no less.

    They are unhappy.

    I, who get very Mar­garet Thatcher about the sanc­tity of the indi­vid­ual in his home, am sym­pa­thetic to the home­own­ers, par­tic­u­larly when it comes to trees and gar­dens. I know more about forcible shade gar­den­ing than I care to. You can do it but you must mur­der your sun-loving dar­lings, specif­i­cally roses and any­thing else prone to mildew. We’re not hold­ing out a lot of hope for the ser­vice­berry either.

    Boul­ders are a gar­den fea­ture you might con­sider. When it comes to big rocks, global warm­ing has met its match.

    But mas­sive changes in the way humans live are fuelling greater den­sity in Toronto. Here’s a secret: we are liv­ing in an emer­gency. The mas­sive costs of adjust­ing to cli­mate change mean peo­ple will have to hud­dle together more, with bet­ter pub­lic transit.

    Besides, many peo­ple like to live down­town. Den­sity is their friend. It may not be your friend, you who wish to live in sub­ur­ban style on a side street inside the city, but den­sity has many benefits.

    It will help pop­u­late the dead space on either side of Avenue Road, bring in more and younger peo­ple, cafes, stores, a lit­tle life. It will make the small-town air north of Dupont more city­like, which is all I ask of a city. The same will hap­pen in the Beaches (“The Beach” is real estate snob­bery that I will not tol­er­ate) which, despite the efforts of its won­der­ful and ener­getic coun­cil­lor, Mary-Margaret McMa­hon, still has a lot of empty storefronts.

    More peo­ple need to move to Toronto, if only for economies of scale. The trick is to wel­come them with great design, with an attrac­tive and labour-saving prox­im­ity. Nine storeys are not out of line on an arte­r­ial road like Avenue. Nei­ther are six on Queen near the lake. In a power black­out, you’ll be glad to live no higher than you can climb.

    I used to fall asleep in my great-aunt’s house on Ori­ole Park­way – a street rather sim­i­lar to Avenue – in awe of the non­stop traf­fic, deter­mined that one day I’d get out of my tiny town and live in a city with such clam­our. Today, I still want a Toronto so packed that I have a café, drycleaner, nail bar, gro­cery store, bank and book­store in the block where I live.

    But peo­ple are unhappy.

    A reader sent me an email about his visit to one of Florida’s rich­est enclaves, a gated com­mu­nity where bil­lion­aires live. Every­where there are palm trees, water­falls, hun­dreds of sprin­klers and an army of Mex­i­can labour­ers cut­ting the grass with scissors.

    The irony is that, with all their money, they are not happy,” he wrote. “They con­stantly bicker among their neigh­bours, belly-ache about the cost of ser­vic­ing their pris­tine acres and swim­ming pools, com­plain if a neigh­bour decides to grow veg­eta­bles instead of the pre­ferred roses and lemon trees.”

    Peo­ple will find a rea­son to be unhappy.

    The Avenue trees can be eas­ily replaced. Why not wel­come the new res­i­dents? If a busier neigh­bour­hood makes you unhappy in 2013, do not live near an arte­r­ial road in the heart of a city.

    Move to the sub­urbs. There, a new unhap­pi­ness lurks.

    —————————————————————————————————–
    Con­tact the Jef­frey Team for more infor­ma­tion – 416−388−1960

    Lau­rin & Natalie Jef­frey are Toronto Real­tors with Cen­tury 21 Regal Realty.
    They did not write these arti­cles, they just repro­duce them here for peo­ple
    who are inter­ested in Toronto real estate. They do not work for any builders.

    —————————————————————————————————–


    Incom­ing search terms
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  • Why corporations are flocking back to downtown Toronto

    Tara Perkins – The Globe and Mail

    Jason John­stone feels like a new man since he switched work­places this spring.

    It wasn’t the job that was killing him so much as the lifestyle.

    Until May, he’d been liv­ing down­town and com­mut­ing to work in Mis­sis­sauga. It used to be com­mon­place for busi­nesses to take advan­tage of low rents in the sub­urbs; employ­ees would pay the price in long travel times. But when SNC Lavalin offered Mr. John­stone a new job, he was pleas­antly sur­prised to find his new work­place would be located downtown.

    SNC Lavalin is not alone. Com­pa­nies are increas­ingly suck­ing up higher rents for more cen­tral loca­tions, where they can draw from the pool of young, highly edu­cated work­ers mov­ing into newly built con­dos that are sprout­ing up in the city centre.

    The demo­graphic is expected to grow as Toronto’s down­town inten­si­fies and plan­ners con­cen­trate on cre­at­ing “live, play, work” com­mu­ni­ties. As Mr. John­stone, 30, makes clear, the offer of a cen­tral­ized life is a huge draw for some employ­ees. “It’s turned my com­mute from about an hour’s drive to a 30-minute walk,” Mr. John­stone says. “I sold my car after I got this job. I decided to walk, I lost weight, I felt like my lifestyle got bet­ter. I’m sav­ing money, and can spend my dis­pos­able income in other areas.”

    The ben­e­fit to the com­pany, mean­while, appar­ently off­sets the higher cost of rent.

    Avail­abil­ity rates for down­town office space now sit at 4.3%, down from 5% a year ago. In con­trast, more office space sits empty in sub­ur­ban areas than a year ago, with avail­abil­ity rates ris­ing from 8.2% to 8.9%, accord­ing to Cush­man & Wake­field, a commercial-real-estate firm.

    The condo boom that has char­ac­ter­ized the city for the last decade, and has really been going full-throttle for about six years, slightly pre­ceded the move­ment of offices to the core that has been occur­ring in the last few years. Com­pa­nies that have been tak­ing up more office space down­town of late range from Coca-Cola to Google to Deloitte.

    Mr. Johnstone’s employer, SNC Lavalin, had an office in Eto­bi­coke but needed space to house employ­ees who were work­ing on projects for the min­ing indus­try. It sur­veyed its employ­ees and found that 73% lived either in the down­town core or within five kilo­me­tres of a GO train sta­tion. SNC Lavalin trans­ferred 280 employ­ees down­town in late 2011, and has hired 120, includ­ing Mr. John­stone, since then.

    The rea­son you see cor­po­ra­tions going down­town is because they need the tal­ent, and they want the best tal­ent,” says Joe Bran­cato, a regional man­ag­ing prin­ci­pal with Gensler, a global archi­tec­tural and plan­ning firm, who is based in New York.

    Com­pa­nies must pay up for the oppor­tu­nity to be down­town. Gross occu­pancy costs for space in the finan­cial core are roughly $65 per square foot per year. In the new build­ings south of Front Street they would be about $55, and in north­west Mis­sis­sauga they would be about $33, accord­ing to Michael Caplice, senior man­ag­ing direc­tor of office leas­ing at Cush­man & Wakefield.

    These young well-educated pro­fes­sion­als, that tal­ent is a dan­gling car­rot for employ­ers,” he said. “Every major user we talk to raises it. It’s part of the war for tal­ent. The work force that these employ­ers want lives down here and isn’t inter­ested in the commute.”

    Eric Gins­burg, who helps over­see the Toronto office of Gensler, used to live car-less in New York and now sees the trend ris­ing in Toronto. “As a New Yorker I expe­ri­enced that lifestyle and com­ing here a lot of peo­ple I talk to have got­ten rid of their car within the past five years.”

    He adds that the trend has picked up as com­mute times have wors­ened. “The big thing we hear with the traf­fic is the unpre­dictabil­ity of it,” he says. “If you’re in New York you can some­what pre­dict, com­ing into the city, the times that you should avoid. But here it’s unex­plained, you can have traf­fic jams at 2 p.m.”

    Deloitte will be mov­ing up to 1,000 of its employ­ees from the sub­urbs to new office premises it will be tak­ing up at the Bay Ade­laide Cen­tre East, which is under con­struc­tion in the finan­cial dis­trict. Being close to clients is a key ben­e­fit to the loca­tion, as are the nearby ameni­ties such as restau­rants and stores, says Sheila Bot­ting, national leader at Deloitte Real Estate.

    Indus­try experts say that the com­pany that kicked off the trend was Telus, which moved into the new tower at 25 York St. that was com­pleted in 2009. Peter Menkes, pres­i­dent of the indus­trial and com­mer­cial divi­sion at Menkes Devel­op­ments, which devel­oped that build­ing, says part of what’s at play is the province’s bid to curb urban sprawl.

    In the 1980s a migra­tion was occur­ring to the sub­urbs, with many com­pa­nies leav­ing down­town. “That was all part of urban sprawl, as peo­ple were mov­ing to the sub­urbs and wanted to be closer to where they worked,” Mr. Menkes says. “Down­town Toronto really hadn’t seen much new office devel­op­ment from the early 1990s right through until 2009. There was about an 18-year period where there weren’t any new office build­ings completed.”

    But the province’s deci­sion to cre­ate a buffer zone around urban sprawl caused plan­ners and devel­op­ers to turn their sights back towards down­town inten­si­fi­ca­tion. That strat­egy is now really tak­ing off with the growth of mixed-use projects that com­bine some ele­ments of retail, office and res­i­den­tial space, as well as the new projects that are push­ing into areas such as the south­ern pocket of the core.

    The city’s now becom­ing a real live-work-play par­a­digm,” says Mr. Menkes.

    Google will be offi­cially unveil­ing its new office at Rich­mond and York next week, and employ­ees have been work­ing there for the past cou­ple of weeks. The com­pany already had a down­town loca­tion, but decided to move its roughly 150 employ­ees to the new larger premises so that it can do more hiring.

    Dave Brown, who works in the TV and film con­tent space at Google, has been rel­ish­ing the down­town lifestyle that he’s had since tak­ing the role in March. Pre­vi­ous jobs and homes had him com­mut­ing from Mis­sis­sauga to Scar­bor­ough, and from Toronto to Waterloo.

    Now, whether I’m on my bike or on the street­car, I’m able to see peo­ple on the way home and stop in and run errands on my way home,” he says. “You’re get­ting things done on your way home as opposed to hav­ing an hour and a half of cap­tiv­ity before you can actu­ally start your life again.”

    He says that com­pa­nies like Bixi, which offers bicy­cle shar­ing, and AutoShare, which offers cars for short-term use, are mak­ing it eas­ier to adopt the urban lifestyle.

    But for now, he still owns a car, although he only uses it about once a month.

    I think I’ll get rid of it in the very near future,” he says.

    —————————————————————————————————–
    Con­tact the Jef­frey Team for more infor­ma­tion – 416−388−1960

    Lau­rin & Natalie Jef­frey are Toronto Real­tors with Cen­tury 21 Regal Realty.
    They did not write these arti­cles, they just repro­duce them here for peo­ple
    who are inter­ested in Toronto real estate. They do not work for any builders.

    —————————————————————————————————–


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