The Trump Gold Standard
Developer’s formula for success dictates finding the best and adapting it to Toronto
From The Globe and Mail
The Trump Organization and Talon International Development Inc. followed a simple formula when it came to creating Toronto’s new Trump International Hotel and Tower.
They searched the world. They found the best in every class. They brought it all to Toronto and adapted it perfectly to match this city’s needs and tastes.
“You can never go wrong by choosing the best and that is exactly what the Trump Organization and the partners in Talon did,” says Barry Landsberg, director of marketing for the Trump Tower.
“The result is not just a superb five-star hotel and residences that have no equal in this city. Both are wrapped in a lifestyle that rivals anything in North America, in Europe and perhaps even in Asia.”
The potential for an exceptional lifestyle is indeed a large part of the Trump mystique. Mention Donald Trump and the mind immediately skips to his landmark properties in New York, Chicago and Las Vegas. His winter home in Palm Beach, Mar a Lago, rates high on any list of breathtaking mansions.
The Trump name is the hallmark of five-star quality and service, says Val Levitan, president and CEO of Talon International, the developer of Trump Toronto. “The Trump name is synonymous with the highest of luxury,” he says. “The challenge for us was to adapt that gold-standard approach to the particular demands of the Toronto market.”
Talon’s success now stands centre stage for all to see and applaud. Consider a brief taste of life at Trump Toronto.
First there is the structure itself. At 70 stories, this slender glass and steel spire soars heavenward, breaking free of busy downtown streets and carrying its residents into wrap-around vistas unobtainable in any other residential building. It is celebrated architect Eberhard Zeidler’s bold statement about Toronto’s future and rivals other landmark projects such as Shanghai’s Grand Hyatt Hotel in the Jinmao Tower and Jakarta’s BNI City.
The location is unbeatable. Situated at the corner of Bay and Adelaide streets, the downtown core of a world-class city is at residents’ very doorsteps. They can stroll to work, to a treasure trove of restaurants and night spots, to sports, entertainment, to all the best the city has to offer.
If they choose to drive, no need to hail a cab or have the valet bring up the car from the parking garage. Trump Toronto will maintain a pair of S Class Mercedes for exclusive use of residents. It is an idea borrowed from Hong Kong’s famous Peninsula Hotel. There Rolls Royce’s once ferried hotel guests to and from the airport and ocean liner docks. Trump Toronto has revived this laudable tradition and made it an integral part of the service offered residents.
From world famous hotels such as The Cipriani and The Crillon, Trump Toronto will draw superbly trained concierges. They are at hand round-the-clock to handle resident’s needs from the mundane to the esoteric.
“When it comes to delivering the perfect lifestyle, success is in the details,” says Mr. Landsberg. “And that is where Donald Trump established his international reputation.”
“You can count on Trump Toronto to deliver an incomparable lifestyle.”
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