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Category Archives: Design and Staging

Managing Expectations

Richard Silver

A colleague and I recently had a discussion that I would like to share with you about a phenomenon she refers to as “HGTV syndrome”. It causes buyers to assume that most properties are fitted with the spectacular finishings seen on so many of today’s popular home makeover shows.

Comment: And there I thought I had coined that term! But I deal with it every day… people expect perfection, which is rare. Or costly.

As a result, managing buyers’ expectations is an increasing challenge. This aptly named syndrome seems to particularly affect first-time buyers, whose expectations are often based solely on such programming. The reality though, is that much of the housing stock throughout our city is now more than 60 years old and in some cases, considerably older. In many households, owners are faced with undertaking essential improvements like replacing lead pipes or knob and tube wiring, rather than installing stunning light fixtures or natural stone countertops.

As REALTORS®, it’s our responsibility to advise our clients on a property’s strong features and its disadvantages, so that they can be weighed judiciously. Although most of today’s Buyers prefer move-in ready properties, there are significant advantages to homes that present as a diamond in the rough, and it’s our job to help Buyers visualize all of the possibilities. Dated finishings offer the opportunity for Buyers to breathe new life into a home and in doing so, to put their own stamp on it. A less than desirable property in a great neighbourhood might also present a chance to be part of a community that would otherwise be financially inaccessible. As REALTORS®, we know that finishings are replaceable, but location is key.

Provided the property is well maintained, dated finishings can actually be a reflection of responsible Sellers, who invariably make the transaction process a pleasure. Perhaps for example, they have strived to pay down their mortgage rather than be seduced by the trappings of the latest design trends. As the Bank of Canada has cautioned, keeping household debt in check should be a goal for all Canadians. Fortunately, we’re making some headway in this regard. A recent report by the TransUnion credit reporting firm indicates that credit in Canada grew by just less than one% in 2011, which represents the lowest annual rate of increase since TransUnion began tracking this statistic at the outset of 2004. In the interest of all Canadians, I very much hope to see this trend continue.

The next time your clients are drawn to a property that is staged within an inch of its life, it might be worth reminding them that the best things in life are those that we work to achieve over time, and this is certainly true of all that goes into making a house a home.

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Contact the Jeffrey Team for more information – 416-388-1960

Laurin & Natalie Jeffrey are Toronto Realtors with Century 21 Regal Realty.
They did not write these articles, they just reproduce them here for people
who are interested in Toronto real estate. They do not work for any builders.

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  • Increase your condo’s value

    Make your condo stand out from the pack with these four easy upgrades

    Duncan McAllister – Metro Canada

    Many Toronto condominium units are chosen from a generic selection of floor plans that include builder-grade fixtures.

    Builder-grade keeps the costs down, but everything from flooring to cabinetry is the same basic design. So what can you do to upgrade the look and increase the value of your Toronto condo unit?

    Here are four easy upgrades that will make your unit really stand out, that you can do without a whole lot of construction:

    Faucets and bathroom fixtures

    These are an easy upgrade that have impact. Kohler Canada makes a magnificent line of kitchen and bathroom upgrades that can be easily installed by a plumber without a lot of work. Check out Kohler’s Refinia polished chrome faucets for example, with soft lines inspired by nature that include nylon supply hoses for simplified installation.

    Elegant new window coverings

    These can easily change the look of a room and add value to your unit. Lerner Interiors on Bathurst street offer custom design services and a range of products from  suppliers such as Hunter Douglas. You can choose from designer sun shades and gliding window panels, to woven wood, Roman shades and motorized power blinds.

    Condo lighting fixtures

    These can dramatically improve the atmosphere of a room. You can replace your mundane stock lighting fixtures with a range of exciting new high-tech lumieres. With so many choices on the market, you may want to enroll the services of a specialized home lighting consultant such as Mylight in Toronto.

    Space-saving custom shelving and cabinetry

    Several manufacturers and design houses offer innovative solutions for intelligent use of space in smaller condo units. These custom, built-in units vary from bookshelves and entertainment centres, to home office units and wall beds. Designers such as the Condo Box on King street, specialize in these types of installations. Available in a variety of finishes, these help you get the most out of your space.

    ———————————————————————————————————————
    Contact the Jeffrey Team for more information – 416-388-1960

    Laurin & Natalie Jeffrey are Toronto Realtors with Century 21 Regal Realty.
    They did not write these articles, they just reproduce them here for people
    who are interested in Toronto real estate. They do not work for any builders.

    ———————————————————————————————————————

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  • Home of the Week

    Clever design opens up a once brooding space

    Deirdre Kelly – Globe and Mail

    60 Woodlawn Avenue West, Toronto – $2.495-million

    The back story

    Purchased by a professional couple with a child in 2008, this 1970′s house on Woodlawn Avenue, close to Yonge Street on the northern border of Rosedale, had location going for it, but little else.

    In seriously run-down condition, a total renovation was deemed necessary to bring the semi-detached four-storey, three-bedroom house up-to-date. Hired to do the deed was Toronto firm Reigo & Bauer, headed by partners Stephen and Merike Bauer, a husband-and-wife team who are graduates of the University of Toronto’s School of Architecture.

    “The couple wanted to take advantage of the location and the views, but give the house a contemporary townhouse feeling,” explains Ms. Bauer, adding that a series of demolitions was needed to accomplish this goal. “Before the renovation the house had a decent shell, but the interiors were very dated, not having been altered since the original construction.”

    The interior was also overwhelmingly dark as a result of the kitchen and entry being cut off from the rest of the house.

    “The dining room was enclosed with partition walls,” Ms. Bauer adds, “resulting in a very broken-up plan.”

    She and her husband directed most of their creative energies on the main living space and the master bedroom, while also adding new trim, paint, doors, windows, fixtures – even furniture – throughout the home. The overhaul was extensive but went surprisingly fast: “The actual timeline on the job was really fast for the design and construction portion,” Ms. Bauer says. “We began the design in June of 2007 and ended by the end of the year, which is when the clients moved in.

    “We approached the finishing of the interior at a much more relaxed pace, taking our time to select the right furnishings, lighting and wallpaper, a process that took us well into 2008.”

    What’s new

    Everything on the main floor is new: Built-in cabinetry in the foyer, a powder room with custom Corian sink and silver and black damask wall paper, hardwood floors, invisible in-wall speakers hardwired to a concealed A/V hub, a custom kitchen and sliding doors at the rear of the house which open onto the backyard.

    On the second floor, the Bauers left the footprint of the original master bedroom, but took the decor up a notch by raising the entrance doors to seven feet in height and adding high-gloss imported Italian door and trim. They also reconfigured the master ensuite bathroom and dressing room area, adding new fixtures and finishes.

    Next, they redesigned the central stairwell, creating a solid sculptural form to echo the curves in the existing second floor hallway. The basement and third floor were also renovated, but not as extensively as the rest of the house. On the third floor, the windows were enlarged to take advantage of the views of downtown Toronto, and a small kitchenette was installed next to a refinished bathroom.

    “I think this house shows what can be done to overhaul an interior to make it contemporary but comfortable at the same time,” Ms. Bauer says.

    Best feature

    The custom-designed drinks cabinet dividing the dining room from the living room separates the interior space, enabling the dining room to be properly defined while at the same time serving as a piece of furniture that that can be pulled away from the wall for more informal entertaining.

    “Clad in the same bold black and white composite wood veneer as the kitchen island, and featuring interior lighting and a red back-painted glass base, the floor-to-ceiling unit opens from both sides for drinks to be served in either room. It’s got panache,” says Ms. Bauer says.

    ———————————————————————————————————————
    Contact the Jeffrey Team for more information – 416-388-1960

    Laurin & Natalie Jeffrey are Toronto Realtors with Century 21 Regal Realty.
    They did not write these articles, they just reproduce them here for people
    who are interested in Toronto real estate. They do not work for any builders.

    ———————————————————————————————————————


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