Tag Archives: marketing techniques
Know the value of a REALTOR®
Bill Johnston – Toronto Sun
It’s said that the more things change, the more they stay the same and this is certainly true with respect to Torontonians’ interest in real estate.
Our passion for real estate stems from the fact that as a world city, Toronto property values hold tremendous long-term promise. The process of buying and selling a home though has become increasingly more sophisticated in recent years, requiring knowledge of economic trends, regulatory requirements and the latest marketing techniques. It’s therefore more important than ever to use the professional services of a REALTOR®.
In Ontario, REALTORS® acquire their knowledge through a challenging education program followed by a supervised training period as required by the Real Estate and Business Brokers Act. They’re also required to upgrade their education on a continual basis, obtaining at least 24 Continuing Education course credits every two years.
Naturally, a vast amount of skills and knowledge is acquired along this educational path. Your REALTOR® will for example, learn how to use the Multiple Listing Service® which can generate information on sales volumes, average prices, and days on market, by housing type and neighbourhood, that will help you determine a suitable offer or listing price.
They’ll gather all of the details on our home’s features to be displayed on the MLS®, which along with the Buyer Registry Service, is used to match buyers’ preferences with properties available for sale.
To confirm a number of specifics that are important to every transaction like current taxes on individual properties, ownership histories and lot size details, your REALTOR® can also access the Municipal Property Assessment Corporation’s database.
They may extend their information gathering even further, retrieving data like streetscape imagery, mapped neighbourhood sales and average local incomes from Teranet’s GeoWarehouse.
Your Greater Toronto REALTOR® may even advise you on new home construction options using RealNet Canada’s database.
You can count on a REALTOR® to help you interpret the considerable range of data they retrieve and to offer insight into a number of other key areas as well.
They can for example, advise on features that are in demand in today’s housing market, and offer an objective perspective on improvements that will achieve the best return on investment for your specific home.
They have an unmatched depth of understanding when it comes to individual atmospheres, school ratings and neighbourhood amenities.
Your REALTOR® may also offer insight into government programs that may be suited to your individual situation.
For more information on the many ways their professional expertise can benefit you, talk to a REALTOR® and visit www.TorontoRealEstateBoard.com.
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Contact the Jeffrey Team for more information – 416−388−1960
Laurin & Natalie Jeffrey are Toronto Realtors with Century 21 Regal Realty.
They did not write these articles, they just reproduce them here for people
who are interested in Toronto real estate. They do not work for any builders.
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Realtors need to know quite a lot
Tom Lebour – Toronto Sun
It’s said that the more things change, the more they stay the same and this is certainly true with respect to Torontonians’ interest in real estate.
Our passion for real estate stems from the fact that as a world city, Toronto property values hold tremendous long-term promise. The process of buying and selling a home though has become increasingly more sophisticated in recent years, requiring knowledge of economic trends, regulatory requirements and the latest marketing techniques. It’s therefore more important than ever to use the professional services of a Realtor.
In Ontario, Realtors acquire their knowledge through a challenging education program followed by a supervised training period as required by the Real Estate and Business Brokers Act. They’re also required to upgrade their education on a continual basis, obtaining at least 24 Continuing Education course credits every two years.
Naturally, a vast amount of skills and knowledge is acquired along this educational path. Your Realtor will for example, learn how to use the Multiple Listing Service® which can generate information on sales volumes, average prices, and days on market, by housing type and neighbourhood, that will help you determine a suitable offer or listing price.
They’ll gather all of the details on our home’s features to be displayed on the MLS®, which along with the Buyer Registry Service, is used to match buyers’ preferences with properties available for sale.
To confirm a number of specifics that are important to every transaction like current taxes on individual properties, ownership histories and lot size details, your Realtor can also access the Municipal Property Assessment Corporation’s database.
They may extend their information gathering even further, retrieving data like streetscape imagery, mapped neighbourhood sales and average local incomes from Teranet’s GeoWarehouse.
Your Greater Toronto Realtor may even advise you on new home construction options using RealNet Canada’s database.
You can count on a Realtor to help you interpret the considerable range of data they retrieve and to offer insight into a number of other key areas as well.
They can for example, advise on features that are in demand in today’s housing market, and offer an objective perspective on improvements that will achieve the best return on investment for your specific home.
They have an unmatched depth of understanding when it comes to individual atmospheres, school ratings and neighbourhood amenities.
Your Realtor may also offer insight into government programs that may be suited to your individual situation.
————————————————————————————————————–
Contact the Jeffrey Team for more information - 416−388−1960
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New tools make it easy to research new homes
Stephen Dupuis – Toronto Sun
It amazes me how quickly new marketing techniques jump out at new home builders these days. Trends are constantly changing, and the latest “in” is social media.
To those unfamiliar with the nature of this new marketing phenomenon, social media marketing uses various online tools such as Facebook, Twitter, LinkedIn and a number of online blogs, chatrooms and interactive web sites — just to name a few — to sell just about anything.
Some argue that they’re slicing bread before selling it while others believe it’s nothing more than fancy packaging. Regardless of opinion, it’s been popping up in a number of industries over the last few years and, finally, seems to have solidified itself as an essential tool in real estate marketing.
I had the pleasure of attending a forum recently, where I witnessed an intriguing debate involving highly respected marketing specialists on the effectiveness of social media marketing. The final consensus? One can’t survive without the other.
Today’s new home buyers are no longer impressed with catchy slogans and sexy ads. They might look at them and smile, but with so many well-advertised projects in the GTA, it takes more than a pretty picture to get them into the sales office.
Everything connects
Builders looking to sell a home are now linking their newspaper and magazine ads to their Twitter and Facebook accounts, driving purchasers to interactive web sites equipped with regularly updated blogs and virtual tours.
Information about the various projects and options is presented on all fronts, to a point where buyers can comfortably settle on a handful of sales offices to visit and, once there, know exactly what they want to see or ask.
The not-so-recent wave of search engine optimization is yet another technological breakthrough that is sweeping through the building industry.
Initially slow to take off (with the exception of a few notable builders), optimizing a website to allow new home buyers to quickly locate it using Google search is finally starting to settle into the top of builders’ marketing strategies.
This is great news for buyers who are looking to find an array of new project openings without having to research new home search portals ahead of time. Just type in what you’re looking for and — presto!
Easy access to information
I recently learned that there were 165,000 searches for “Toronto condos” in Google for the month of April. That’s just one keyword on just one (although very popular) search engine.
To make matters even more interesting, I was told that 55,000 of those searches were not local, which just goes to show you how easy it is for investors overseas to research new homes in the GTA.
With the popularity of online virtual tours, you can actually buy a home without having to visit a model and still be content that you are getting exactly what you’re looking for.
No matter how you look at it, the end result benefits the buyer. The availability of detailed information has never been so great, and its ease of access is remarkable, even for our era.
Much like home building, the sales and marketing process is ever-evolving to make the new home purchase as easy and hassle-free as possible for the new home buyer.
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Contact the Jeffrey Team for more information - 416-388-1960
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