Tag Archives: sales increase
Resale strength to hold in 2010
Tom Lebour, National Post
The Greater Toronto Area (GTA) resale market was marked by strong year-over-year sales and price growth in January. There were 4,986 sales in the Toronto Real Estate Board (TREB) market area last month, compared with 2,670 in January 2009, when resale market activity dropped off due to the economic downturn. Over the same period, active listings were down 41%. With sales increasing relative to the supply of homes for sale over the past year, we continued to see strong upward pressure on the average selling price. The average price for last month’s transactions was $409,058, representing a 19% annual increase.
I asked Jason Mercer, TREB’s senior manager of market analysis, if he expects to see similar annual sales increases throughout 2010.
Mr. Mercer feels that “sales in 2010 will be in line with 2009 levels, but this increase will be driven by activity in the first half of the year. With a strong hand-off from 2009, sales in the first half of 2010 will be brisk, including a record number of resale transactions in the first quarter. In the second half of 2010, however, we will see a bit of moderation, with lower sales compared with the record third and fourth quarter sales experienced last year. The cost of home ownership will start to rise, with mortgage rates increasing, the average home price continuing to trend upward and the average household income growing at a below-average clip.
One of the big real estate stories in Toronto, and indeed across the country, over the last year has been listings, or lack thereof. It is Jason Mercer’s feeling that the pool of homes available for sale will expand as we move through 2010.
“Strong sales and price growth will prompt a growing number of homeowners to list their homes for sale in 2010. Generally speaking, the listings trend follows that of sales and price, but with a lag. Given that we have seen strong sales and price growth for more than half a year, it makes sense that listings will recover this year. With more choice in the existing home market, expect the rate of price growth to continue, but at a more moderate pace in the second half of this year.”
It looks like 2010 will be another good year for the residential real estate market in the GTA. The quick recovery of existing home sales and average price was due in large part to improving consumer confidence in economic recovery. It looks as if this confidence was well founded. All signs are pointing toward the fact that the economy continued to grow in the fourth quarter of 2009. In the GTA, we experienced the sixth straight month of job growth in January. Sustained labour market recovery in the GTA along with renewed growth in all sectors of the economy over the next year will be important to the health of the region’s housing market.
I look forward to discussing the market and its underlying drivers with you in more detail as we move through 2010.
Tom Lebour is president of the Toronto Real Estate Board, a professional association that represents 28,000 realtors in the GTA.
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Contact the Jeffrey Team for more information - 416−388−1960
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2010 will see Toronto MLS listings rise
Year will see listings rise, price growth moderate
The Toronto Real Estate Board President’s Column as it appears in the Toronto Star
We have just crossed the threshold into 2010 and I think it is important to look back on the events that impacted the Toronto real estate market in 2009 and also consider what the future holds.
In the latest month end report, the Toronto Real Estate Board released MLS figures for December resale home transactions in the GTA. There were 5,541 total transactions, with an average price of $411,931.
The December results capped off what turned out to be a very impressive year. Sales increased 17% annually to 87,308 – the second highest level of sales under the current Toronto Real Estate boundaries (the record of 93,193 was reached in 2007). Average price for the year climbed to $395,460 – a 4% increase over 2008. However, simply looking at these numbers on their own masks the interesting ride we took over the last year.
In the first quarter of 2009, Canada was in a recession and existing home sales and prices suffered. In fact, sales had been dropping throughout 2008. According to Jason Mercer, the Toronto Real Estate Board’s Senior Manager of Market Analysis, the balance of the housing downturn in the GTA actually took place in 2008:
“The housing market was and is a leading indicator of changing economic conditions. As we moved through 2008, Canadian consumers were hearing more and more bad news regarding the deteriorating state of the US economy and the problems this would pose for Canada. Households, unsure of what the future would hold in terms of employment and income, put their home purchasing plans on hold well in advance of reported GDP and employment declines. Essentially, downward trending home sales reflected eroding consumer confidence,” said Mercer.
With this back-drop, many people were surprised to see a strong rebound in Toronto real estate market demand commence in the late spring of 2009 when unemployment was still rising. Mercer further suggests that the quick recovery made a lot of sense and, in fact, was a key driver to broader economic recovery:
“The Bank of Canada reduced interest rates to record lows in response to the economic downturn. This monetary stimulus had the desired effect. Households that were confident in their employment situation moved quickly to take advantage of the affordable housing market in the GTA. The spin-off consumer spending on housing-related items like furniture, home improvement products and renovation services certainly helped economic recovery,” continued Mercer.
With broader economic recovery seemingly in place, what will the future hold for Toronto real estate in 2010? I asked Jason Mercer to comment both on the short-term and the long-term prospects in the Toronto area. Here is what he had to say:
“The big story in 2010 will be listings. Homes available for sale were in short supply during much of 2009. As home owners react to strong sales and price increases seen in 2009, listings will increase over the next year. With more choice in the market, annual average price growth should moderate into the single digits,” said Mercer.
“Long-term prospects remain positive. Sustained demand for ownership housing is based on population growth, which in Canada comes from immigration. The GTA remains Canada’s single greatest beneficiary of immigration. With Toronto’s ethnic, cultural and labour market diversity, this should continue. Many newcomers will eventually find their way into the home ownership market, helping sustain long-term growth in sales and prices,” continued Mercer.
I know we will all be watching the economic situation closely in the coming year, including changes in the Toronto real estate market. I look forward to discussing housing market trends with you throughout 2010.
Tom Lebour is President of the Toronto Real Estate Board, a professional association that represents 28,000 Realtors in the Greater Toronto Area.
————————————————————————————————————
Contact the Jeffrey Team for more information - 416−388−1960
————————————————————————————————————
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Toronto real estate sees more listings in 2010
Toronto Real Estate Board President’s column as it appears in the National Post
I would like to take this opportunity to wish you all a Happy New Year. We have just crossed the threshold into 2010 and I think it is important to look back on the events that impacted the Toronto real estate market in 2009 and also consider what the future holds.
Last Thursday, the Toronto Real Estate Board released MLS figures for December resale home transactions in the GTA. There were 5,541 total transactions, with an average price of $411,931. The December results capped off what turned out to be a very impressive year.
Sales increased 17% annually to 87,308 – the second highest level of sales under the current Toronto Real Estate Board boundaries (the record of 93,193 was reached in 2007). Average price for the year climbed to $395,460 – a 4% increase over 2008. However, simply looking at these numbers on their own masks the interesting ride we took over the last year.
In the first quarter of 2009, Canada was in a recession and existing home sales and prices suffered. In fact, sales had been dropping throughout 2008. According to Jason Mercer, the Toronto Real Estate Board’s Senior Manager of Market Analysis, the balance of the housing downturn in the GTA actually took place in 2008:
“The real estate market was and is a leading indicator of changing economic conditions. As we moved through 2008, Canadian consumers were hearing more and more bad news regarding the deteriorating state of the US economy and the problems this would pose for Canada. Households, unsure of what the future would hold in terms of employment and income, put their home purchasing plans on hold well in advance of reported GDP and employment declines. Essentially, downward trending home sales reflected eroding consumer confidence,” said Mercer.
With this back-drop, many people were surprised to see a strong rebound in resale housing demand commence in the late spring of 2009 when unemployment was still rising. Mercer further suggests that the quick recovery made a lot of sense and, in fact, was a key driver to broader economic recovery:
“The Bank of Canada reduced interest rates to record lows in response to the economic downturn. This monetary stimulus had the desired effect. Households that were confident in their employment situation moved quickly to take advantage of the affordable housing market in the GTA. The spin-off consumer spending on housing-related items like furniture, home improvement products and renovation services certainly helped economic recovery,” continued Mercer.
With broader economic recovery seemingly in place, what will the future hold for residential real estate in 2010? I asked Jason Mercer to comment both on the short-term and the long-term prospects in the Toronto area. Here is what he had to say: “The big story in 2010 will be listings. Homes available for sale were in short supply during much of 2009. As home owners react to strong sales and price increases seen in 2009, listings will increase over the next year. With more choice in the market, annual average price growth should moderate into the single digits,” said Mercer.
“Long-term prospects remain positive. Sustained demand for ownership housing is based on population growth, which in Canada comes from immigration. The GTA remains Canada’s single greatest beneficiary of immigration. With Toronto’s ethnic, cultural and labour market diversity, this should continue. Many newcomers will eventually find their way into the home ownership market, helping sustain long-term growth in sales and prices,” continued Mercer.
I know we will all be watching the economic situation closely in the coming year, including changes in the housing market. I look forward to discussing housing market trends with you throughout 2010.
Tom Lebour is President of the Toronto Real Estate Board, a professional association that represents 28,000 Realtors in the Greater Toronto Area.
————————————————————————————————————
Contact the Jeffrey Team for more information - 416−388−1960
————————————————————————————————————
Related posts:
- 2010 will see Toronto MLS listings rise In the latest month end report, the Toronto Real Estate…
- Toronto real estate sales jingling along This was the backdrop for another strong report from the…
- Toronto Real Estate 2009 Year In Review Sales growth in the Toronto Real Estate Board’s different districts…
- Resale strength to hold in 2010 One of the big real estate stories in Toronto, and…
- Toronto Real Estate Forecast 2010 MLS® sales in the GTA will hit a record high…

















