Tag Archives: sales organization
Toronto home prices up in September
John Spears – Toronto Star
The number of existing homes sold in September in Greater Toronto dipped 23 per cent in September, compared with September a year ago, says the Toronto Real Estate Board.
Board members recorded 6,310 sales in September, down from 8,196 a year ago.
But prices rose despite the softer sales, with the median price of a home rising to $360,325 from $347,000 a year ago. The median price marks the point where half the homes sold for more, half for less.
The average price also climbed, to $427,329 from $406,877 a year ago.
Softer sales volume isn’t surprising after the record sales chalked up by the market in the second half of 2009 and early 2010, said Bill Johnston, president of the real estate board.
Meanwhile in a national survey, Re/Max says the outlook for Canada’s home resale market looks healthy going into the final three months of 2010, after a summer “pause.”
The national real-estate sales organization says it anticipates fewer sales than in the surprisingly strong fourth quarter of 2009 but prices are expected to hold up.
Re/Max says there hasn’t been a big influx of listings, while demand has normalized after a very hot period in late 2009 and early this year.
It also says there was a good sign from the number of higher-end properties sold this summer in both smaller and larger centres.
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Contact the Jeffrey Team for more information - 416−388−1960
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CENTURY 21 Canada Launches Mobile Platform for Property Search
CENTURY 21 Canada has launched a mobile web platform for users of popular hand held devices and smart phones, including Blackberry, iPhone, iPod Touch, iPad and Google Android phones. Additional devices will be added as development continues.
The mobile website offers the following features:
* Mobile-device-optimized property search, real estate agent/office search and agent pages
* Proximity search, enabling users to find homes and offices near their current locations
* ‘Your Account’ functionality for consumers to view and save favourites:
o Ability to add properties and notes on the go
o ‘Favourites’ option to view properties and notes later at Century21.ca
* Full integration with Century21.ca website
o Main website will detect mobile devices and redirect the visitor to the mobile platform
o Visitors can switch between the mobile platform and full website
Users of iPhones currently account for the majority of visits to Century21.ca from mobile devices, with iPods and Blackberry users coming in second and third, respectively. “Most of the approximately 900,000 monthly visits to Century21.ca still come from home computers,” says CENTURY 21 Canada President Don Lawby, “But mobile search optimization is the future of online real estate marketing, in my opinion.”
Alex Blyakhman, President and Chief Product Officer of WhereToLive.com – real estate SEO specialists who developed the platform exclusively for CENTURY 21 Canada – agrees. “Many smart phones today have search functionality equivalent to home computers. Their technology lets potential home buyers tour neighbourhoods, view properties, download pictures or videos and then share their favourites with friends anywhere in the world. As a marketer, your website had better provide a positive and problem-free experience for these users or they’ll go somewhere else.”
All CENTURY 21 real estate professionals in Canada can now market listings and property features using the mobile website. The site is currently available in English, with French and Chinese platforms due for release in the summer of 2010.
About Century 21 Canada Limited Partnership
Century 21 Canada Limited Partnership (Century21.ca) is a real estate franchisor with exclusive rights to the CENTURY 21 Brand in Canada and provides comprehensive training, management, administrative and marketing support for the CENTURY 21 System. With more than 117,000 sales professionals in approximately 7,700 offices worldwide, the CENTURY 21 System is the world’s largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for its members. As an exclusive Sponsor in the real estate category of the AIR MILES® Reward Program, only the CENTURY 21 organization in Canada can offer customers reward miles on real estate transactions.
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Housing market overheating
CTV News
There are signs that some of Canada’s major house markets have become overheated, although most others have shown a more healthy rate of moderate growth, according to a national real estate sales organization.
Prices for all key housing types were up more than 10% across Canada in the first quarter on a national basis, according to the Royal LePage survey released Thursday But Vancouver and Toronto prices rose much more dramatically – about 20% in some cases – and the head of Royal LePage Real Estate Services suggested they may have risen too far in those local markets.
“House sale data from the past two year period shows tremendous variances in terms of how different cities reacted to the recession,” said Phil Soper, president and chief executive officer, Royal LePage Real Estate Services. “In Vancouver and Toronto, for instance, the dramatic unit sales fluctuations exhibit a significant degree of market irrationality: inordinately fearful when faced with poorer markets; and overly enthusiastic when the tables turned.”
The Royal LePage survey found the average price of detached bungalows in Toronto climbed to $459,107 in the first quarter, up 13.3% from a year ago.
Standard two-storey homes in Toronto were up 13.2%, rising to $562,150 while condo prices rose a more moderate 10% to $317,579.
In the Vancouver area, detached bungalows climbed an eye-popping 21.8% to $906,045 while two-storey homes were up 19.2% to $987,5000 and standard condos were up 15.7% from early 2009, rising to $470,000.
In contrast, Mr. Soper described a Montreal as “an example of a city where the market has been much more stable and homeowners there seem quite happy with the relatively slow pace of change.”
The average price of a bungalow in Montreal climbed by 7.2% to $249,172, the price of a standard two-storey house increased by 7.6% year over year to reach $355,109, while the average price of a condominium increased by 7.6%, to $222,244, Royal LePage said.
The survey found that, on a national basis, the average price of a detached bungalow in Canada rose to just over $329,000 in the first three months of this year – up 11% from the first quarter of 2009.
Standard two-storey homes rose 10.3%, to about $365,000, while condominium units increased by 10.9% to just under $229,000.
Royal LePage is part of the Brookfield group of companies that includes Brookfield Real Estate Services Fund.
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Contact the Jeffrey Team for more information - 416-388-1960
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