Toronto Loft Conversions

I know classic brick and beam lofts! From warehouses to factories to churches, Laurin will help you find your perfect new loft.

Modern Toronto Lofts

Not just converted lofts, I can help you find the latest cool and modern space. There are tons of new urban spaces across the city.

Unique Toronto Homes

Not just lofts, we can also help you find that perfect house. From the latest architectural marvel to a piece of our Victorian past, the best and most creative spaces abound.

Condos in Toronto

I started off selling mainly condos, helping first time buyers get a foothold in the Toronto real estate market. Now working with investors and helping empty nesters find that perfect luxury suite.

Toronto Real Estate

For all of your Toronto real estate needs, contact Laurin. I am dedicated to helping you find that perfect and unique new home to call your own.


Merchandise Building Lofts — 155 Dalhousie Street

The Merchandise Building Lofts is definitely the biggest loft conversion in Toronto, sort of like a little city unto itself, with around 500 units and its own supermarket on the ground floor. The former Sears Catalogue warehouse was one of the first to embrace all concrete construction with concrete floors and columns stretching 12 feet high.

Almost all of the Merchandise Building Lofts are single level, and because the building is so large, in most cases you get one of those bowling alley lofts that are long & narrow spaces with a window at one end, and no balconies. Many loft buyers will prefer a smaller, more intimate building, but the upside here is the incredible facilities including 24 hour concierge, outdoor pool, lap pool, basketball court, climbing wall, exercise rooms etc.

The entire Merchandise Building Lofts development consists of 4 phases encompassing an entire city block. The project actually has three addresses – 135 & 155 Dalhousie Street, as well as 108 Mutual Street. The main door is at 155 Dalhousie, though.

The Merchandise Building Lofts feature twelve-foot exposed concrete ceilings, polished concrete or hardwood floors, and massive mushroom columns reminiscent of the 1930 era that this wonderful building was erected in.

Merchandise Building Lofts - 155 Dalhousie Street

Merchandise Building Lofts - 155 Dalhousie Street

A small part of this building, consisting of a five storey structure, was constructed in 1910. The building received a major addition in 1917 and another in 1930. It was formerly a warehouse for Simpsons Department Stores, and after that, Sears Department Stores. At one time, over 12,000 people worked here.

Designers Norma King, Cicconi Simone and Brian Goldstein have all become well-known specifically due to their loft designs here. Sexy glass partitioned bathrooms, elevated bedrooms, granite open concept kitchens and huge solid maple sliding doors are some of the key features.

The Merchandise Building Lofts range in size from 450 square feet to just over 2,500 Square feet. The 2 story penthouses feature huge terraces, and some atrium style lofts have balconies.

In the early part of this century, the well-known Chicago architect – Max Dunning – teamed up with the Toronto firm of Burke, Horwood and White, to create some of the most important industrial buildings in the City of Toronto. Many of these have become icons – the CityTV building at Queen and John and the Tip Top Tailor building on the Lakeshore, for example. Now the largest of these jewels – the Robert Simpson Mail Order Catalogue Building at Church and Dundas – has been converted into The Merchandise Building Original Lofts.


Contact Laurin Jeffrey for more information  -  416-388-1960


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