I’ve built my reputation on providing unforgettable services to my seller clients. I can help prepare and promote properties in ways that few in the industry can match, and my results and client testimonials are testament to my achievements. When you choose work with me, I will always have your back!
My brokerage is a truly modern marketing expert… Century 21 is known for the tools they provide to their agents to help promote your property and showcase it in the best light to potential buyers. From extensive client databases to online ads, your property will be viewed by tens of thousands of quality leads.
When it comes to selling real estate, the numbers don’t lie. When you combine my services with Century 21’s global reach, it leads to exceptional results. I have sold properties in virtually every neighbourhood and price range in Toronto and around the GTA – and have set a few pricing records along the way!
See exactly how I can get more for my clients and take care of everything throughout the selling process.
From simple decluttering and accessorizing to full on furniture replacement and contracting work... I can help my clients prepare their home so that they maximize their return. It's not hard to tell when you see one of my listings... they are the ones that you want yours to look like.
Great photos (and video) are critical to creating excitement for your property and greatly impact the effectiveness of our online ads. I can offer access to almost every medium - from photos to 360 virtual tours, videos, drone footage and more.
I believe that every piece of promotional material is a reflection of your property and deserves to be beautiful. I also believe that thosse stunning brochures, emails and ads are a direct reflection of my attention to quality and detail.
I don't just rely on Realtor.ca when I sell properties. Blue Elephant is an online advertising expert and I will get your property in front of tens of thousands of qualified buyers using the latest advertising technologies. We also have a massive database of buyers and Realtors who we share every one of our properties with. It's a process that leads to incredible results.
Average Online Ad Views Per Property
Our Email Database
Average Views on Realtor.ca (A lot less than our ads!)
Our process leads to exceptional results for our clients time after time. The stats speak for themselves.
Thank you again for helping us through the mess while getting our place, we appreciate it more than you know.
Been very happy with my purchase. The building is nice too, would recommend to any future clients.
We are very happy. Let us know when you're going to be in the 'hood... and if you have time, we'll take you over to show you the condo!
I love my house and my neighbourhood. I'm plugged into the neighbourhood and attended our local resident's association meeting. I love walking to St. Lawrence market along the Esplanade (a great blvd, who knew!?). I love the underpass park and look forward to the opening of the Don River park. And I can walk to my exhibit at the Brickworks -- all good. Best of all the new job is work from home. I've completely deleted my commute.
Thank you so much for all your hard work and energy in finding us a house we love. Thanks also for all your help around the roofing issue - You were a calm force in moments of fear. Wishing you the very best. It's been a pleasure working with you.
Great news. Thank you for everything... Have a great summer and if you ever find yourself out west look me up!
Thanks, Laurin, yes, everything went well. So far so good in the new place; the new paint already makes a huge difference! I hope you're doing well. Take care and thanks again for all your help.
Quite excited actually -- despite longtime off yet -- and still very happy with the decision. Think it's going to be a great area in a few year's time and quite like the upgrades option included in the package. Plus, I like the lower East side -- think a good area with big change going to happen.
The house is simply great. I had a fear that I would come to think I made a mistake, but frankly, it's pure gold... despite the relatively modest square-footage, it feels palatial. I'm very happy. Thanks for your help during all of this! Enjoy your summer.
Thanks Laurin. Hope to see you, sometime. We are loving Toronto and this neighborhood and this house. It's all good.
Thank you for all of your advice, I am so excited and anxious to move in! Thanks.
Thanks so much Laurin!! Everything went well and now we are demolishing all the uglyness out of the place. You shall be invited to see it after the renos! A+
We couldn't be happier in our place. And we really appreciate all your help. We've been working on the backyard and a bit on the front. Maybe we'll take on the basement some day...
Brickwork is done and looks unbelievable. The whole place looks incredible right now - completely night/day from how it looked when we moved in. So happy here! Hope all is well with you.
Loving the new place, still settling in. Slowly buying furniture... I didn't realize how big of a cost THAT would be!! Have the essentials now, just looking for a couch now. I'm really enjoying living downtown. I'm lucky to be working at clients in the downtown core.
So far moving madness is still pretty crazy, but I think I'm settling in OK. I really do love the space, I feel like I certainly made the right choice. I hope the rest of your winter goes well and perhaps sometime in the long future I will be contacting you to sell! Thanks for your help.
Thank you very much... Your help in selling the house was greatly appreciated.
To any potential sellers or purchasers. I have used the excellent services of Laurin Jeffrey, both to purchase real estate and to lease out my rental properties. He has not only been a fabulous real estate representative, but he goes way beyond the term "total service". I recommend Mr. Jeffrey with no hesitation of any kind.
The move went fine and everything is fantastic! The flat is a perfect space for me... things are excellent. Thanks so much for your help.
Working with Laurin has been an extremely rewarding experience with lots of insight into the market we were looking at. With his help, my wife, children and myself can relax in our own home. There was a sense of urgency due to us expecting our second child and needing to be prepared before the birth. We had looked at many locations and with his persistence and patience were able to get the right house for the right price at the right time for us.
I reside in a terrific house that I am proud to call my home. It not only suits my budget but my lifestyle. On Laurin's keen advice I viewed the property, I felt he really listened and had my needs in mind from the beginning. His expertise definitely assisted me in making the right purchase - from lifting rugs to look for flawed flooring, to checking for cracked windows, water damage, etc. The transaction was stress-free; what I thought would be a lot of work was made effortless due to Laurin's savvy. My home has even been appraised at about 20% more than what I paid less than a year ago!
Thank you so much for all the work you put into finding us a perfect first home... as soon as we take possession, we would love to have over you for dinner! Thanks again!
Thank you for all your help on making this happen.
THANK YOU SO MUCH!!! You have been very patient with me and I appreciated it very much.
Thanks to you for making this such a smooth and easy experience. If I'm ever in the market again or I know anyone looking, I would be happy to pass along your name.
Brilliant! Thank you so much for all your help!
Thanks again for the house shopping help - you rocked and we really appreciated all the extra attention!
Thank you again for all your help! I think it was a bit more difficult than either of us had expected, but thankfully everything worked out. We are very excited!
Thank you for being so helpful and diligent.
Laurin, I really appreciate you have had to go above and beyond on this one. Everything is in order and my stress levels are now starting to drop! You really earned that drink from me!
Working with Laurin has been a pleasure, almost effortless. Good subject knowledge, timely. He exudes a relaxed professionalism which adds to the experience. Highly recommended.
I have retained Laurin Jeffrey on 3 separate occasions and in each instance, he has been a fantastic resource and a skillful realtor. I may have need of his services in the next while and would not hesitate to call or email him. He has been prompt in all his communications, and an excellent guide to the complexities of the Toronto real estate market. I recommend his services to anyone seeking to participate in the Toronto real estate market.
Thanks a lot, you found me a fantastic unit at a price I wanted to pay so really thankful for that.
Just because your neighbour’s property sold for a certain amount doesn’t mean yours will sell for the same. Correctly preparing and pricing your property can make tens of thousands of dollars difference in your selling price. The more you know about what you are doing the better experience you will have. Enter your email below to download my guide.
Your home is often the biggest asset that you own, so when it’s time to sell you want to make sure to maximize it’s value. The right Realtor is the one who is going to help you prepare your property to look its best – and then get your property in front of the highest number of qualified buyers. The days of the “neighbourhood expert” are no more, and Realtors who use the internet as a tool to sell properties are becoming the leaders in the market. At Century 21 we offer the best of the old and the new which is why we are such an excellent choice when choosing to sell your property.
Knowing what your property is worth is the first step in selling. At Century 21 Regal Realty, I offer no strings attached property evaluations, whether you’re looking to sell right away or in the future.
It’s no secret what a fresh coat of paint can do for a property. Making calculated investments in specific areas of your property can be one of the best investments you make in your property. Landscaping, upgrades to your bathroom, kitchen etc. can all make significant impacts on your selling price.
We all want our homes to look like they belong in a magazine, but the honest truth is that most of the time life gets in the way. When selling your property it is important to make the space feel as big and calm as possible. Decluttering is the cheapest and easiest way to increase the selling price of your property.
Some properties don’t need staging, but in some cases it can have a massive impact on the selling price. Staging can take on many forms – from simple accents and accessories, to replacing pieces of furniture all the way to staging the entire property. Staging isn’t cheap so it’s important to evaluate the impact that it can have in selling your specific property.
In today’s market, the internet plays an incredibly important role in the selling process. If you don’t have good photos or an immersive virtual tour of your property you may not attract as many buyers as you can. Buyers of Toronto real estate come from all over the world so allowing them to walk through your property with an immersive tour is also important and has helped us sell properties to a number of foreign buyers.
MLS is the most important place to list your property so that both buyers and Realtors are aware that it is for sale. However MLS is just one of many channels where you Realtor should be advertising your listing. Google, Facebook and a number of other online selling portals also play incredibly important roles in the advertising of your property. If your Realtor isn’t advertising on these channels you could be missing multiple buyers and leaving tens of thousands of dollars on the table.
Once the property goes on the market you want to get as many qualified buyers to come see it as possible. If you have priced it and advertised it properly you should start to see a number of showings. In addition to showings, open houses are an excellent way for people to come and see your property. Even an nosy neighbour can be an excellent referral for an interested buyer. The most attention your property receives the better chance it has of selling.
The ultimate goal is of course to sell your property. Offers can work in a couple of different ways.
If there is a large amount of interest in your property you may decide to hold an offer date. With an offer date you will list your property for sale and let all Realtors and buyers know that you will be accepting offers only on a specific date and time (typically a week after listing). In this scenario each buyer will present their offers and the seller can either accept one of the offers or tell the top 2 or 3 offers to resubmit with their best possible prices. After this second round, you can decide which offer to accept if any.
If the property may take a little bit more time to sell and might not have the same number of interest you simply let Realtors and buyers know that they can submit an offer any time. In this scenario you just evaluate each offer individually as they are submitted.