Selling with Laurin.

I combine incredible service with leading edge advertising technology to sell better.

Your selling experience starts here

Full service selling from listing to close.

I’ve built my reputation on providing unforgettable services to my seller clients. I can help prepare and promote properties in ways that few in the industry can match, and my results and client testimonials are testament to my achievements. When you choose work with me, I will always have your back!

Incredible advertising using cutting edge technology.

My brokerage is a truly modern marketing expert… Century 21 is known for the tools they provide to their agents to help promote your property and showcase it in the best light to potential buyers. From extensive client databases to online ads, your property will be viewed by tens of thousands of quality leads.

Results that speak for themselves.

When it comes to selling real estate, the numbers don’t lie. When you combine my services with Century 21’s global reach, it leads to exceptional results. I have sold properties in virtually every neighbourhood and price range in Toronto and around the GTA – and have set a few pricing records along the way!

Property value calculator

Find out exactly what your property is worth in today’s market.

    selling toronto real estate

    Download my sellers guide

    See exactly how I can get more for my clients and take care of everything throughout the selling process.

      My selling process and services

      There is no secret to success in selling real estate – make the property look great and then advertise it to as many qualified buyers as possible. My brokerage and I are really, really good at accomplishing both and our results support our efforts.

      Home Staging

      From simple decluttering and accessorizing to full on furniture replacement and contracting work... I can help my clients prepare their home so that they maximize their return. It's not hard to tell when you see one of my listings... they are the ones that you want yours to look like.

      The Best Photography and Video

      Great photos (and video) are critical to creating excitement for your property and greatly impact the effectiveness of our online ads. I can offer access to almost every medium - from photos to 360 virtual tours, videos, drone footage and more.

      selling toronto real estate

      Promotional Materials

      I believe that every piece of promotional material is a reflection of your property and deserves to be beautiful. I also believe that thosse stunning brochures, emails and ads are a direct reflection of my attention to quality and detail.

      Property Advertising With Massive Reach

      I don't just rely on when I sell properties. Blue Elephant is an online advertising expert and I will get your property in front of tens of thousands of qualified buyers using the latest advertising technologies. We also have a massive database of buyers and Realtors who we share every one of our properties with. It's a process that leads to incredible results.

      Our average advertising stats


      Average Online Ad Views Per Property


      Our Email Database


      Average Views on (A lot less than our ads!)

      The results are impressive

      Our process leads to exceptional results for our clients time after time. The stats speak for themselves.

      Faster than TREB average.
      Higher than TREB average.

      My client reviews

      10 steps to selling a property

      1. Download my sellers guide and educate yourself on the process.

      Just because your neighbour’s property sold for a certain amount doesn’t mean yours will sell for the same. Correctly preparing and pricing your property can make tens of thousands of dollars difference in your selling price. The more you know about what you are doing the better experience you will have. Enter your email below to download my guide.

        2. Choose the right Realtor.

        Your home is often the biggest asset that you own, so when it’s time to sell you want to make sure to maximize it’s value. The right Realtor is the one who is going to help you prepare your property to look its best – and then get your property in front of the highest number of qualified buyers. The days of the “neighbourhood expert” are no more, and Realtors who use the internet as a tool to sell properties are becoming the leaders in the market. At Century 21 we offer the best of the old and the new which is why we are such an excellent choice when choosing to sell your property.

        3. Price your property correctly.

        Knowing what your property is worth is the first step in selling. At Century 21 Regal Realty, I offer no strings attached property evaluations, whether you’re looking to sell right away or in the future.

        4. Decide what parts of your property to invest in.

        It’s no secret what a fresh coat of paint can do for a property. Making calculated investments in specific areas of your property can be one of the best investments you make in your property. Landscaping, upgrades to your bathroom, kitchen etc. can all make significant impacts on your selling price.

        5. Declutter, declutter, declutter!!!

        We all want our homes to look like they belong in a magazine, but the honest truth is that most of the time life gets in the way. When selling your property it is important to make the space feel as big and calm as possible. Decluttering is the cheapest and easiest way to increase the selling price of your property.

        6. Stage your property.

        Some properties don’t need staging, but in some cases it can have a massive impact on the selling price. Staging can take on many forms – from simple accents and accessories, to replacing pieces of furniture all the way to staging the entire property. Staging isn’t cheap so it’s important to evaluate the impact that it can have in selling your specific property.

        7. Take photographs and virtual tour.

        In today’s market, the internet plays an incredibly important role in the selling process. If you don’t have good photos or an immersive virtual tour of your property you may not attract as many buyers as you can. Buyers of Toronto real estate come from all over the world so allowing them to walk through your property with an immersive tour is also important and has helped us sell properties to a number of foreign buyers.

        8. List the property on MLS and start advertising.

        MLS is the most important place to list your property so that both buyers and Realtors are aware that it is for sale. However MLS is just one of many channels where you Realtor should be advertising your listing. Google, Facebook and a number of other online selling portals also play incredibly important roles in the advertising of your property. If your Realtor isn’t advertising on these channels you could be missing multiple buyers and leaving tens of thousands of dollars on the table.

        9. Start showing the property and holding open houses.

        Once the property goes on the market you want to get as many qualified buyers to come see it as possible. If you have priced it and advertised it properly you should start to see a number of showings. In addition to showings, open houses are an excellent way for people to come and see your property. Even an nosy neighbour can be an excellent referral for an interested buyer. The most attention your property receives the better chance it has of selling.

        10. Negotiate offers and sell for the highest price!

        The ultimate goal is of course to sell your property. Offers can work in a couple of different ways.


        If there is a large amount of interest in your property you may decide to hold an offer date. With an offer date you will list your property for sale and let all Realtors and buyers know that you will be accepting offers only on a specific date and time (typically a week after listing). In this scenario each buyer will present their offers and the seller can either accept one of the offers or tell the top 2 or 3 offers to resubmit with their best possible prices. After this second round, you can decide which offer to accept if any.


        If the property may take a little bit more time to sell and might not have the same number of interest you simply let Realtors and buyers know that they can submit an offer any time. In this scenario you just evaluate each offer individually as they are submitted.

        Looking to buy or sell?


        Let’s grab a coffee and chat… or I can just send an email or text, up to you!

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